Thank you dj-paige and Andrew.
I think I have not explained the issue well enough. I will try the reference photos thank you Andrew.
But the point is that when I shoot a red flower and use any othe program to view the raw image, or a camera generated jpeg for that matter, the same monitor renders them "red" as they are in reality.
When I import them, raw or jpeg, into Lightroom, it renders them "pink" and outputs them "pink" as well.
Is there a setting on Lightroom or some other reason this is happening?
Regards